YouTube – Microsoft iPod

This is a great example of why Microsoft does not get that they are no longer just selling to tech heads.

Selling to consumers require you to think like a consumer not like a tech person who is all about the features and specs – the customer is all about what it does for them and what the experience is like.

I know many people have seen this already but it is just so clear of an example of the difference between Apple and Microsoft.

This is also shows wonderfully what is wrong with marketing messaging by committee.

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