Shure acquires Crowley and Tripp a sign of a changing tide?

It seems like just six months ago the feeling in the pro audio and MI industry was that the microphone (along with most segments) were all about building cheaper or higher margin products in Asia.  Shure one of the oldest and strongest brands in the industry is expanding their microphone franchise by acquiring a US based maker of high-end condenser microphones:

Shure acquires Crowley and Tripp | Pro Audio | News by Audio Pro.

You can see their products at: Crowley & Trip

Most executives at the larger pro audio companies I have spoken with over the past few years all felt that the microphone market was simply a race to the bottom. 10 years ago a low priced large diaphragm condenser mic sold for $1,500 and now Asian made large diaphragm condenser mics regularly selling in the retail channel for under $100.

Is this move on Shure part a unique phenomenon based on Shure independence and uniquely strong brand? Yes, but I think it is more than that, it is a move away from mass sales and low quality to a different set of values.

These new values are taking root in our industry and the US / European markets as a whole across a broad set of segments (the financial crisis did not create it but it is excelerating   the trend) and they are built on: Sustainability, local support, lifetime value (not low purchase price).

These are the watch words of the market moving forward.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: