Harman To Sponsor Music-Oriented TV Series
By Joseph Palenchar — TWICE, August 6, 2009
Stamford, Conn. – Harman International will be the title sponsor of a new music-oriented TV, online and in-flight series produced in cooperation with National Geographic and other broadcast partners.
The Music Nomad series will feature live and in-studio performances as well as artist interviews across several continents to explore diverse music genres, the company said. The upcoming series will be hosted by Jacob Edgar, a leading international music producer and CEO of the independent record label Cumbancha. For the series, the ethnomusicologist traveled the globe to seek out exceptional songs and musical talent, Harman said.
The new series will air in November on the Nat Geo Music and Nat Geo Adventure channels in cooperation with various cable and satellite providers. Nat Geo Music is a 24-hour music channel that debuted in 2007 and is available in Latin America, parts of Europe and Africa. Nat Geo Adventure is available in about 40 countries outside the U.S.
Should be interesting both to see what they come up with and how useful moving beyond traditional MI / Pro audio media works.