Harman To Sponsor Music-Oriented TV Series – 2009-08-06 12:59:16 EDT | TWICE

August 13, 2009

Harman To Sponsor Music-Oriented TV Series

By Joseph Palenchar — TWICE, August 6, 2009

Stamford, Conn. – Harman International will be the title sponsor of a new music-oriented TV, online and in-flight series produced in cooperation with National Geographic and other broadcast partners.

The Music Nomad series will feature live and in-studio performances as well as artist interviews across several continents to explore diverse music genres, the company said. The upcoming series will be hosted by Jacob Edgar, a leading international music producer and CEO of the independent record label Cumbancha. For the series, the ethnomusicologist traveled the globe to seek out exceptional songs and musical talent, Harman said.

The new series will air in November on the Nat Geo Music and Nat Geo Adventure channels in cooperation with various cable and satellite providers. Nat Geo Music is a 24-hour music channel that debuted in 2007 and is available in Latin America, parts of Europe and Africa. Nat Geo Adventure is available in about 40 countries outside the U.S.

via Harman To Sponsor Music-Oriented TV Series – 2009-08-06 12:59:16 EDT | TWICE.

Should be interesting both to see what they come up with and how useful moving beyond traditional MI / Pro audio media works.


Day in the Cloud Presented by Google Apps & Virgin America – June 24, 2009

June 26, 2009

Here is one of the best cross-promotions done using social and web 2.0 media:

Day in the Cloud Presented by Google Apps & Virgin America – June 24, 2009.

On Wednesday, June 24th, Google Apps and Virgin America invite the brave and the willing, the airborne and the earthbound to embark on the “Day in the Cloud Challenge,” the first online scavenger hunt played simultaneously in the air and, well, everywhere else.

Wherever you are on the 24th, simply sign up, arm yourself with a powerful array of Google Apps, and you can point and click your way towards glory—and an enticingprize pack. And if you do happen to be a Virgin America passenger, we’ll even throw in complimentary WiFi.

Day in the Cloud Challenge – With Virgin America and Google

I made the sacrifice this morning to get up at 3:30am (after blogging until 12:30am) to attend a 6am Virgin America/Google event called ” Day in the Cloud” challenge. There are very few things that will get me out of bed at 3:30am. Before this it was only for night breastfeedings when my boys were infants. This time I had to chance to be on a Virgin America flight from SFO to LAX with other media – that were playing an online challenge game against the Virgin America flight from LAX to SFO. The Virgin America flights have GoGo Inflight Wi-Fi so we could all go online after the flight was above 10,000 feet.

The challenge is an online game that is a combination of brain teasers and questions. The term “cloud” relates to cloud computing: “Cloud computing is a new way of using your computer that lets you store, access and share your information through the web, instead of on your hard drive.”

Gaming on the airplane – my 10 year old son would be so proud.

**All of today those on other Virgin America flights and even those on ground can play the challenge (on June 24 until midnight) by logging onto the Day in the Cloud website**


SEO and Tech Daily: Google and Virgin America take Cloud Computing to new heights.

Like to fly?

The Google App Team and Virgin Atlantic have a little contest for you.

They’re literally taking Cloud Computing to …ugh …. the clouds!

As airlines continue to roll-out Wi-Fi in the US and abroad, a challenge in the air is taking place on June 24th.

All you need is a (free) Google account and one hour (only!)

‘Day in the Cloud’ is a scavenger hunt using Google Docs (and free Wi-Fi if you happen to be on Virgin Atlantic at the time).

Become one of the top scorers and you might win a brand-new HP netbook, 1 terabyte of Google Account storage for your photos and mail … plus, you’ll fly free for a year on Virgin America.

For those who absolutely must have their feet on the ground that day … it’s OK …. you can play too.

Details on ‘Day in the Cloud’ can be found on the recently launched website here.

You can also follow the ‘challenge’ on Twitter or participate with the hashtag #dayinthecloud.

The official eligibility rules will be posted here soon.

As of this post, flights were still available to select destinations on Virgin America if you want ‘the full experience’ …..

…. and you thought Spymaster was cool.

Techmamas: Day in the Cloud Challenge – With Virgin America and Google

Day in the Cloud Challenge – With Virgin America and Google

I made the sacrifice this morning to get up at 3:30am (after blogging until 12:30am) to attend a 6am Virgin America/Google event called ” Day in the Cloud” challenge. There are very few things that will get me out of bed at 3:30am. Before this it was only for night breastfeedings when my boys were infants. This time I had to chance to be on a Virgin America flight from SFO to LAX with other media – that were playing an online challenge game against the Virgin America flight from LAX to SFO. The Virgin America flights have GoGo Inflight Wi-Fi so we could all go online after the flight was above 10,000 feet.

The challenge is an online game that is a combination of brain teasers and questions. The term “cloud” relates to cloud computing: “Cloud computing is a new way of using your computer that lets you store, access and share your information through the web, instead of on your hard drive.”

Gaming on the airplane – my 10 year old son would be so proud.

**All of today those on other Virgin America flights and even those on ground can play the challenge (on June 24 until midnight) by logging onto the Day in the Cloud website**

Luckily, I answered questions on cloud computing and Google Apps right – but could not handle the brain teasers on 2 hours of sleep.. I tried… One of the questions was about Google Talk emoticons. I was sitting with a group of fellow gamers and we just “Googled” Google Talk emoticons to find the answer. One brain teaser was “What is second largest cave chamber in the United states“, which we also found in Wikipedia using Google search.  Part of the challenge is demonstrating the ability to find the answers online. One of the gamers is an official “puzzle” expert, so I decided to site next to him to learn some puzzle strategy. He was helping me with strategies to find answers, and I was excited to at least help him on one question (it required language translation so I said he should just enter the phrase into Google Translate).

As always, meeting the other participants is part of the fun. I sat next to myGadgetSpin buddy Eliane from Ubergizmo. Behind us on the plane was one of the Virgin America social media guys that we had met originally on the Orange County Virgin America launch party (Bowen).  Two bloggers from sites that I read every day on my RSS feeds were sitting in front of me ( Ben Parr fromMashable and Anthony Ha from Venture Beat). There were also Google and Virgin America representatives to talk with.

The most fun Google representative for me to talk with was Google Digital Mom Jenn Mazzon. We not only shared thoughts about our busy lives as moms of multiples, but also strategies for working mom family management. Jenn shared her use of Google Calender and Google Apps as family management tools in a video interview that I will load this weekend.

I will have another chance on my flight back to SFO to play the challenge. I need to have more caffeine before I can attempt playing again. Or just sit next to the Puzzle expert…

Later tonight I will load some pictures.


HOT COLOR TRENDS FOR 2009

April 30, 2009

What colors are in? “COLOR SELLS. . . and the ‘Right’ Colors Sell Better!

This link give you a big step up with regard to what colors are hot in 2009: dickharrisonblogspot: HOT COLOR TRENDS FOR 2009.

Some great stuff:

the demand for colors and products that reflect an environmentally ‘greener’ world goes way beyond a trend. It’s now ‘a given.’ ”

Purple, Purple, Purple!
Emerging as a hot fashion color last fall, purple is not just a fad — it’s an entrenched trend, strongly influenced by the election. (After all, red plus blue equals purple.) Look for a grayed-out violet that works equally well as an accent or a neutral, as well as redder, plummier purples and bluer-influenced fuchsias in a huge range of products. Purple is 2009’s “must have” color.

Blue is the New Green >
Various greens have symbolized “green living” over the last few years, but in 2009 the “green” environmental message is delivered by the color blue. There are watery blues, sky blues and a whole range of blues that now represent our commitment to living on a greener planet.

Cooled Down, Grayed Out Browns and Grays
Complex neutrals satisfy our urge toward classic colors in an economically challenged time. They also bridge the area between black, which seems harsh, and brown, which doesn’t seem strong enough.

The neutrals may have grayed, but look for lots and lots of bright vivid yellow to give us energy as we re-build the economy. It’s the standout accent color for 2009.

Bright Accents from India, China, and Turkey
The exotic has become the familiar. Oranges, turquoises and teals, reds, and yellows will abound in hues from far-away countries that now seem very near. They are the optimistic touches we crave.

White is a new Business Color
Technology has produced amazing new (and very practical) finishes, which helps explain why white is showing up everywhere, even in corporate boardrooms. The contrasts are all in the finishes: matte versus gloss; shine and shimmer on reflective surfaces; textured whites versus smooth — all washable and cleanable. White also represents purity of thought, motive and result – exactly what we want from businesses now.

The Return of the “M” Word
It’s mauve. Remember mauve? An old color that looks new again, in dusty violet shades, mauve works as an accent but also serves now as a neutral, punched up by those bright Asian accents (orange, turquoise, teal, red, and yellow.)


Mapping the Current Web Transition – ReadWriteWeb

April 29, 2009

Great overview of where the web is going.  I should write a better version of this! But until then you should reed this:

Mapping the Current Web Transition – ReadWriteWeb .

Some Highlights:

Social Media: Closed social-network sites cannot survive in their current form, and yet they are so dominant today. So the transition to open and pervasive will be a big and messy fight… which will be great fun for journalists to cover!

Actually I think they will open up and link up – facebook and webpress and plaxo are already on this tract.

Advertising: Advertisers will adopt a barbell approach: CPM for branding, and CPA for direct-revenue generation (as soon as publishers figure out how to make money selling CPA). CPC will still be dominated by Google but will become less dominant as CPA gains traction. Google will play in CPA and CPM but won’t dominate as it does in CPC. Publishers will sideline CPA because nobody will be able to compete with the CPC price set by Google. Ventures that bridge the gap between publishers wanting to sell CPM and advertisers wanting to buy CPA will do well.

Revenue: Primary revenue will come from subscriptions and transactions, with advertising as one driver of those revenue lines. Today, we are in transition and in recession, so any revenue is good.

Content: UGC reduced the cost of content but created too much junk. Curation (adding human editors to automated UGC content) will be aided by semantic technologies that aim to do what humans currently do well.

Start-Up Hero: Today, it’s “Nobody” because we are all in a hangover funk. In the near future, entrepreneurs really will hold the best cards; financiers will be secondary.

Funding: The “Big VC” model is broken but will carry on for ages (“Zombie VC”). Angels and small VCs are in the cat-and-bird seat today. But they need a revived public market or something other, which we’ll call “private + transparent.”

Prime Market: This is a century-long shift, like the one from Europe to America. Asia is not ready yet, America is in turmoil, and Europe is conservative, so this is another transitional phase.


Web strategy

April 18, 2009

Everyone asks me about web strategy these days. We (primarily the Pro Audio Industry – but seems to be all over) have finally moved from people and companies feeling like they need a web presence and building what I call a monument site to people actually thinking about what they are trying to achieve with their web site and designing to meet those needs rather than simply making something impressive.

Here is a good article about web strategy and will be writing my own web strategy post shortly.

Guest Post: Designer Mitch Canter on the Web Strategy Redesign « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.


How to be a Published Author great reference information

April 15, 2009

Anyone who wants to get published should read this (even though it is for a specific market segment most if is applicable to any book project.

How to be a Published Author – TRCB.


What’s up with / at NAB 2009 Vegas

April 13, 2009

Apple Computer & NAB?

Its final cut pro’s 10th year anniversary, but Apple can be kind of anti-sentimental (look at the last Mac Anniversary or lack there of) but there should be new Final Cut Studio version available.  They have lots of FCS stuff in the can including improved hardware control surface support. But is always hard to predict what Apple has up their sleves

Avid returns to NAB! Avid Technology, Inc.. Booth # SU 902, South Hall

Keynote Presentations

  • Gary Greenfield, Avid Chief Executive Officer & President and Kirk Arnold, Avid Executive Vice President of Customer Operations, discuss Avid’s path forward.
  • Larry Blake – Sound Mixer on Ocean’s Eleven, Ocean’s Twelve, Ocean’s Thirteen, Syriana, and many other films discusses the techniques and unique challenges of mixing for major motion pictures.
  • Norm Hollyn – TV & Film editor, Associate Professor, Author of The Lean Forward Moment, and Head of the Editing Track at the USC School of Cinematic Arts presents:  “Where are the new editors coming from? And how will they learn how to get there?”
  • Ted Schilowitz – Leader of the Rebellion at RED Digital Cinema discusses how Avid and RED are collaborating to enable a new level of post production quality and efficiency.
  • Michael Tronick, A.C.E – Editor on Mr. & Mrs. Smith, Hairspray, Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour and many other films discusses the post production of the stereoscopic filmJonas Brothers: The 3D Concert Experience.

Avid at Sponsored Events:

PBS Technology Conference
Wednesday April 15 – 18 (Exhibits April 16 – 17)
Caesars Palace, Augustus Ballroom
Conference registration required

Explore Avid HD Production and Automation Products.

Avid Education Cocktail Reception for the Broadcast Educators Association (BEA)
Wednesday, April 22, 5:00pm – 6:30pm
Las Vegas Hilton – Ballroom A

BEA Keynote Luncheon
Sponsored by Avid / Thursday, April 23, 12:00pm-12:45pm/ Las Vegas Convention Center – Room N250

Join Avid and Sex & the City’s Assistant Editor Carrie Puchkoff for an engaging discussion on the role of an assistant editor in TV and film, the critical skills needed to exceed in the role, and what an average day on the job looks like.

Friday, April 24, 6:00pm – 8:00pm / Las Vegas Convention Center – Room N250
The BEA Best of Festival King Foundation Awards Ceremony Sponsored by Avid and Charles & Lucille King Family Foundation
The BEA Festival provides a national referred exhibition of faculty creative activities and is a national showcase for students’ work.

Tuesday, April 23, 6:00pm-7:30pm / Avid Booth SU 902
Avid & Sony XDCAM Systems – A Perfect Fit

Avid and Sony are providing powerful new workflows – ones that will revolutionize file-based pipelines and help save facilities and broadcasters time and money. At this event you’ll get an up close look at Media Composer, Avid’s production-proven editing system, and XDCAM, Sony’s versatile and popular file-based video format.


Tuesday, April 21, 5:00PM – 11:00PM
FCPUG NAB 2009 SuperMeet. Join us and the FCPUG Network at NAB for the largest gathering of FCP Gurus and users on the Planet
Visit us in our SuperBooth #SL10129 in the South Hall

  • When? – Tuesday, April 21, 5:00PM – 11:00PM (Doors open 4:30PM)
  • Where? Rio Hotel Amazon Ballroom 3700 W. Flamingo Road Las Vegas, NV 89103 Free Shuttle Service to Rio every 30 minutes from Harrahs, Paris, How Much? – $15.00 each. ($20.00 at door) Includes 2 raffle tickets per person. Who should attend? – Everyone who wants to learn more about Final Cut Studio, digital filmmaking and meet others who know more than you do. Food and Drink? – Food (free) and Cash Bar will be available.

Playing for Change: Peace through Music – Jonathan Walls
Over 3 years in the making, “Playing For Change: Peace through Music” is the 2nd film born out of an idea director Mark Johnson had while watching two Monks play music in a NYC Subway 10 years ago. It is a powerful documentary that takes us around the globe then brings us together through the simple but transformative power of music. Co-director and editor of Playing for Change: Peace through Music, Jonathan Walls will present.

Blackmagic Design presents Arthur C. Smith: The Arctic Frontier and Digital Filmmaking
Polar bears, climate change, and Alaska’s offshore oil are hot media topics, yet for the digital filmmaker, working in the arctic is cold business. Hear and see how Alaska documentary filmmaker, Arthur C. Smith III is using the tools of digital cinema to produce award-winning films like Ice Bears of the Beaufort.

From acquisition to post, Smith’s arctic-based PolarArt Productions has brought the digital age to the arctic frontier.

Author a Replicatable Blu-ray disc on a Mac
“Digital guy” Bruce Nazarian will be on hand with a very special announcement: You can now author a REPLICATABLE Blu-ray disc ENTIRELY on a Macintosh. Works with ANY Mac Blu-ray authoring program and you will be amazed at how simple it is.

Share the love: FCP and CS4 Production Premium
Adobe’s Jason Levine will show off workflows between FCP and CS4 Production Premium. JVC GY-HM700 JVC’s Craig Yanagi with help from DOP Tim Dashwood will show off the brand new “instant editing” GY-HM700 Camcorder.

The very first customizable music plug-in for FCP
For the first time on the planet — Larry Jordan will give one of the first public demonstrations of the highly anticipated new Final Cut Pro music plug-in from SmartSound. Watch closely as Larry effortlessly turns scoring markers into fully produced and edited music for his Final Cut Pro projects. Roundtrip editing with control over timing and instrumentation make music creativity a simple task for every visual producer. Say hello to the new go-to music solution for Final Cut Pro. This is brand-new and amazing stuff!

Syncing the Impossible
5 P2 cameras, 6 wireless microphones, freestyle shooting, a Sound Devices 788T recording 8 tracks of audio, and less than a week from shoot to air. How would you bring this all together in Final Cut Pro?
Jeremy Garchow, Creative Cow Leader, Editor and Post Production
Supervisor at Maday Productions, was tasked with the opportunity to organize and edit all of the elements to make a commercial for the Chicago Blackhawks.
Totaling over 6 hours of real time shot material to edit down to 60 seconds, Jeremy faced this challenge by having super-fast access to the native P2 media and auto-syncing with external audio, all with free run time code and a clap slate. MXF4mac and sequenceLiner fired it all over to Final Cut Pro, ready to edit through a workflow never seen before.

The Coca-Cola Pavilion and the Adidas Spiral Theater at the Beijing Olympics
Kim Salyer of Video Arts and Joanne Dorgan freelance producer/editor will present a case study about the Coca-Cola Pavilion and the Adidas Spiral Theater at the Beijing Olympics. The Coca-Cola Olympic Pavilion Venue showcased numerous site-specific media including one video that was projected over a 40-ft. screen. The Adidas Theater, the first of it’s kind, was a 3-tier spiral walkway with lined with continuous video panels spanning 354 feet long and 6.5 feet wide. The Video Arts Team will show media from the initial 3D models and client elements to the finished project.

Indy workflow and Red
Filmmaker and Red Guru Steve Sherrick will give us a primer on Indy style Red workflow and show us Red Footage

Wounded Marines Careers Foundation
The current class from the Wounded Marines Careers Foundation in San Diego returns to the SuperMeet to show off thier latest video.


April 22 3-11PM The Rio AMAZON B REDUSER NAB 2009. Would post more info but their lame Flash site make it hard – if you do go tell them marketing professionals do not do all flash sites!


OUR REASONS Why YOU should be at NAB 09

Posted by Bruce Nazarian-the Digital Guy in NetblenderNAB SuperMeet 09NAB PPWCNAB Post PRoduction World ConferenceNAB 09BluStreak

I always look forward to April – it’s NAB time, and that means fighting long taxi lines at McCarran, tired feet, and dodging thousands of attendees inside the LVCC all of whom are searching (in vain) for something OTHER than a $10 hot dog for lunch!

But the best part is always meeting up with you who come and mingle, and attend, and learn. And this year, I’ll be at three different places:

Sunday – April 19 – I’ll be hosting the Focus on Technology Blu-ray at NAB PPWC an entire day of technology sessions on the current state of Blu-ray authoring and production

Sunday night, I’ll be co-hosting the IDMA/DVDA meetup with the fine folks from Netblender, makers of Do Studio authoring suite. Details to follow shortly, probably tomorrow. This will be close-by LVCC, within walking distance.

Tuesday April 21st, 1:30-2:30, I’ll be presenting at the Netblender Suite about AACS and Replication for Blu-ray. It will clear away the cobwebs of the murky subject of AACS, and how it could impact your Blu-ray authoring plans.

Tuesday night I’ll be making a HUGE NEW MAC BLU-RAY PRODUCT announcement at FCPUG SuperMeet at the Rio Hotel Amazon Ballroom .

If you make Blu-ray on Macintosh, or have thought about it, and have replication as your end target, YOU WON’T WANT TO MISS THIS ANNOUNCEMENT!


NAB Party List:

Sunday Night Autodesk – 5:30 pm – 7:30 pm info session Wynn Hotel, Room: ALSACE 1, 3131 Las Vegas Blvd South.  no cover, must RSVP

Autodesk – 7:00 pm – 9:00 pm Autodesk Party Wynn Hotel.  no cover, must RSVP http://usa.autodesk.com/adsk/servlet/index?siteID=123112&id=12485709

Official NAB & FMC Content Creators Party RSVP $55 http://www.nabshow.com/2009/attendee/ticketedEvents.asp

Monday Night

Promax Lounge – 5:00 pm – 10:00 pm Promax Suite at the Venetian Hotel. no cover Must RSVP http://www.promax.com/Home/DigitalLounge

NABTweetup – 5:30 pm – 7:30 pm T&T Cantina Luxor Hotel. no cover, RSVP through their Twitter feed. http://twitter.com/NABTweetup

Sony Creative Software Users Group – 6:30 pm Las Vegas Convention Center Room N250.  Must RSVP http://www.thefullhd.com

Creative Cow MeetUp – 8:00 pm Hard Rock Hotel Center Bar,

MPEG – 8:00 pm – 12:00 am Harley Davidson Café bring printed invitation http://www.mpegif.org/exhibitions/NAB2009

Tuesday Night

Final Cut Pro FCPUG SuperMeet – 5:00 pm to 11:00 pm Supermeet Rio Hotel Amazon Balloom. 3700 W. Flamingo Rd.  RSVP $11. http://www.lafcpug.org/nab_2009.html

Promax Lounge – 5:00 pm to 10:00 pm Promax Suite Venetian Hotel http://www.promax.com/Home/DigitalLounge

NAB Show Blush Lounge, Wynn, Free admission before midnight with an NAB show badge & 2 for 1 beer from 9-10pm. (found on NAB Show’s facebook page) http://www.facebook.com/profile.php?id=1311325324

Wednesday Night

Red User Group – 3:00 pm – 11:00 pm Hotel Rio Amazon Ballroom http://www.redusernab.info

Promax Lounge – 5:00 pm – 10:00 pm Venetian Hotel http://www.promax.com/Home/DigitalLounge

*Dates and times are subject to change.  Be sure to RSVP directly with each individual event.



Send me a link or a listing to add to my NAB what’s up list.
Ken