Day in the Cloud Presented by Google Apps & Virgin America – June 24, 2009

June 26, 2009

Here is one of the best cross-promotions done using social and web 2.0 media:

Day in the Cloud Presented by Google Apps & Virgin America – June 24, 2009.

On Wednesday, June 24th, Google Apps and Virgin America invite the brave and the willing, the airborne and the earthbound to embark on the “Day in the Cloud Challenge,” the first online scavenger hunt played simultaneously in the air and, well, everywhere else.

Wherever you are on the 24th, simply sign up, arm yourself with a powerful array of Google Apps, and you can point and click your way towards glory—and an enticingprize pack. And if you do happen to be a Virgin America passenger, we’ll even throw in complimentary WiFi.

Day in the Cloud Challenge – With Virgin America and Google

I made the sacrifice this morning to get up at 3:30am (after blogging until 12:30am) to attend a 6am Virgin America/Google event called ” Day in the Cloud” challenge. There are very few things that will get me out of bed at 3:30am. Before this it was only for night breastfeedings when my boys were infants. This time I had to chance to be on a Virgin America flight from SFO to LAX with other media – that were playing an online challenge game against the Virgin America flight from LAX to SFO. The Virgin America flights have GoGo Inflight Wi-Fi so we could all go online after the flight was above 10,000 feet.

The challenge is an online game that is a combination of brain teasers and questions. The term “cloud” relates to cloud computing: “Cloud computing is a new way of using your computer that lets you store, access and share your information through the web, instead of on your hard drive.”

Gaming on the airplane – my 10 year old son would be so proud.

**All of today those on other Virgin America flights and even those on ground can play the challenge (on June 24 until midnight) by logging onto the Day in the Cloud website**


SEO and Tech Daily: Google and Virgin America take Cloud Computing to new heights.

Like to fly?

The Google App Team and Virgin Atlantic have a little contest for you.

They’re literally taking Cloud Computing to …ugh …. the clouds!

As airlines continue to roll-out Wi-Fi in the US and abroad, a challenge in the air is taking place on June 24th.

All you need is a (free) Google account and one hour (only!)

‘Day in the Cloud’ is a scavenger hunt using Google Docs (and free Wi-Fi if you happen to be on Virgin Atlantic at the time).

Become one of the top scorers and you might win a brand-new HP netbook, 1 terabyte of Google Account storage for your photos and mail … plus, you’ll fly free for a year on Virgin America.

For those who absolutely must have their feet on the ground that day … it’s OK …. you can play too.

Details on ‘Day in the Cloud’ can be found on the recently launched website here.

You can also follow the ‘challenge’ on Twitter or participate with the hashtag #dayinthecloud.

The official eligibility rules will be posted here soon.

As of this post, flights were still available to select destinations on Virgin America if you want ‘the full experience’ …..

…. and you thought Spymaster was cool.

Techmamas: Day in the Cloud Challenge – With Virgin America and Google

Day in the Cloud Challenge – With Virgin America and Google

I made the sacrifice this morning to get up at 3:30am (after blogging until 12:30am) to attend a 6am Virgin America/Google event called ” Day in the Cloud” challenge. There are very few things that will get me out of bed at 3:30am. Before this it was only for night breastfeedings when my boys were infants. This time I had to chance to be on a Virgin America flight from SFO to LAX with other media – that were playing an online challenge game against the Virgin America flight from LAX to SFO. The Virgin America flights have GoGo Inflight Wi-Fi so we could all go online after the flight was above 10,000 feet.

The challenge is an online game that is a combination of brain teasers and questions. The term “cloud” relates to cloud computing: “Cloud computing is a new way of using your computer that lets you store, access and share your information through the web, instead of on your hard drive.”

Gaming on the airplane – my 10 year old son would be so proud.

**All of today those on other Virgin America flights and even those on ground can play the challenge (on June 24 until midnight) by logging onto the Day in the Cloud website**

Luckily, I answered questions on cloud computing and Google Apps right – but could not handle the brain teasers on 2 hours of sleep.. I tried… One of the questions was about Google Talk emoticons. I was sitting with a group of fellow gamers and we just “Googled” Google Talk emoticons to find the answer. One brain teaser was “What is second largest cave chamber in the United states“, which we also found in Wikipedia using Google search.  Part of the challenge is demonstrating the ability to find the answers online. One of the gamers is an official “puzzle” expert, so I decided to site next to him to learn some puzzle strategy. He was helping me with strategies to find answers, and I was excited to at least help him on one question (it required language translation so I said he should just enter the phrase into Google Translate).

As always, meeting the other participants is part of the fun. I sat next to myGadgetSpin buddy Eliane from Ubergizmo. Behind us on the plane was one of the Virgin America social media guys that we had met originally on the Orange County Virgin America launch party (Bowen).  Two bloggers from sites that I read every day on my RSS feeds were sitting in front of me ( Ben Parr fromMashable and Anthony Ha from Venture Beat). There were also Google and Virgin America representatives to talk with.

The most fun Google representative for me to talk with was Google Digital Mom Jenn Mazzon. We not only shared thoughts about our busy lives as moms of multiples, but also strategies for working mom family management. Jenn shared her use of Google Calender and Google Apps as family management tools in a video interview that I will load this weekend.

I will have another chance on my flight back to SFO to play the challenge. I need to have more caffeine before I can attempt playing again. Or just sit next to the Puzzle expert…

Later tonight I will load some pictures.

Advertisements

Mapping the Current Web Transition – ReadWriteWeb

April 29, 2009

Great overview of where the web is going.  I should write a better version of this! But until then you should reed this:

Mapping the Current Web Transition – ReadWriteWeb .

Some Highlights:

Social Media: Closed social-network sites cannot survive in their current form, and yet they are so dominant today. So the transition to open and pervasive will be a big and messy fight… which will be great fun for journalists to cover!

Actually I think they will open up and link up – facebook and webpress and plaxo are already on this tract.

Advertising: Advertisers will adopt a barbell approach: CPM for branding, and CPA for direct-revenue generation (as soon as publishers figure out how to make money selling CPA). CPC will still be dominated by Google but will become less dominant as CPA gains traction. Google will play in CPA and CPM but won’t dominate as it does in CPC. Publishers will sideline CPA because nobody will be able to compete with the CPC price set by Google. Ventures that bridge the gap between publishers wanting to sell CPM and advertisers wanting to buy CPA will do well.

Revenue: Primary revenue will come from subscriptions and transactions, with advertising as one driver of those revenue lines. Today, we are in transition and in recession, so any revenue is good.

Content: UGC reduced the cost of content but created too much junk. Curation (adding human editors to automated UGC content) will be aided by semantic technologies that aim to do what humans currently do well.

Start-Up Hero: Today, it’s “Nobody” because we are all in a hangover funk. In the near future, entrepreneurs really will hold the best cards; financiers will be secondary.

Funding: The “Big VC” model is broken but will carry on for ages (“Zombie VC”). Angels and small VCs are in the cat-and-bird seat today. But they need a revived public market or something other, which we’ll call “private + transparent.”

Prime Market: This is a century-long shift, like the one from Europe to America. Asia is not ready yet, America is in turmoil, and Europe is conservative, so this is another transitional phase.


Web strategy

April 18, 2009

Everyone asks me about web strategy these days. We (primarily the Pro Audio Industry – but seems to be all over) have finally moved from people and companies feeling like they need a web presence and building what I call a monument site to people actually thinking about what they are trying to achieve with their web site and designing to meet those needs rather than simply making something impressive.

Here is a good article about web strategy and will be writing my own web strategy post shortly.

Guest Post: Designer Mitch Canter on the Web Strategy Redesign « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.